Tunnel 7 is dedicated to providing clients with simple, effective, standards based websites utilizing forward thinking XHTML and Cascading Style Sheets (CSS).

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Website Marketing Classes at the Valley CDC

Published on Apr 28, 2009

If you follow my blog and/or podcast regularly you know that last fall I taught a class for the Valley CDC.  Well, I enjoyed teaching and working with local small business owners so much that I’m doing it again this spring.

Website Optimization for Effective Internet Marketing

Learn how to: plan/revise and evaluate the effectiveness of your website, analyze the visitor traffic you are receiving and be found by search engines. Discover free tools and strategies you should be using to optimize your investment in your company’s online presence.

I will be teaching this class on May 19th from 5:30 to 8:30 p.m. 

New Technologies for Successful Online Marketing

Extend the reach of your online presence using paid internet advertising, email marketing, social media websites, blogging, podcasts and real simple syndication (RSS) on your website. Using these easy-to-learn tools, leverage your website to reach new and repeat customers cost-effectively and competitively.

I will be teaching this class on May 19th from 5:30 to 8:30 p.m.

Qualify and Register

In order to attend either class you will need to be a resident of Easthampton (sorry, those are the rules!).  If you qualify you can register at the Valley CDC website.  Mine are not the only classes being taught this spring so please review the offerings and get involved with this great community organization!

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Why Web Standards?

Simple visual consistency

Because content and style are separated a style change made in one location affects content across the entire site.

Better search engine results

With the code being much more compact, search engines can easily read content and will display better results for you.

Website maintenance less expensive

With visual appearance controlled by a single file maintenance becomes a breeze. No more changing dozens of individual pages.

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