Blog
Book Review: Web Design for ROI
Published on Apr 22, 2009
The days of having a website to have a website have come and gone. And if you realize this and are looking to get more out of your website I can highly recommend Web Design for ROI by Lance Loveday & Sandra Niehaus.
Excellent Website Advice
The book is broken into three main sections:
- The Big Picture - Covers everything from the website design process to setting goals to focusing on a return on investment.
- Design Guidelines - Goes thoroughly through best practices on how to design the different pages of a website with very clear, practical advice.
- Resources - Additional books and websites to refer to to dig deeper into topics covered in the book.
The advice found in the book is excellent. The big picture idea is that small changes can made a big difference (like I mentioned in my post, Put Website Refinements To Work For You). It also makes the point that website revisions can be measured for their effectiveness using website analytics.
The book is easy to read and has a lot of supporting charts and images to walk you through exactly what the authors are talking about in terms of design guidelines. I particularly liked the “Stop reading and try this ...” features that give readers very hands on actions they can take immediately with their own websites. The book does a good job keeping everything practical and never gets bogged down in overly technical language.
Conclusion
A must read. The authors clearly know their subject and the principles in this book will help all website owners understand little steps they can make to make a positive difference with their website.
Subscribe
You can have new blog posts delivered to you as soon as they're published simply by subscribing to the RSS Feed below!
